Sue Apfelbaum is a content strategist and editorial consultant. She is the co-author of Designing the Editorial Experience (editorialexperience.com), a book about editorial design and user experience.
I got the assignment of a lifetime from the Red Bull Music Academy's Daily Note: to track down and tell the stories behind 22 of the most iconic logos in New York music history. I wrote 18 of them and brought in Laura Forde to contribute 4 stories of her own. Not only was it fascinating from a music-and-design geek perspective, but it was fascinating to talk to and get to identify so many people whose work has been widely seen but rarely acknowledged.
I wrote this content-marketing article and several others for a new stock video footage company called Dissolve (dissolve.com). This piece on storyboarding is written for those who are just getting started making videos and might be considering how existing footage can work for them.
This a feature story I wrote for Surface Magazine (Sept 2012) about artist Jacob Hashimoto's collaboration with Maharam Digital Projects. The focus is on "How It's Made" and the elaborate process of transforming Hashimoto's massive three-dimensional sculptures into two-dimensional mural-wallpaper hybrids.
Logo Design and the Rewards of Doing Real Journalis...
For the 2014 Advertising Annual, I profiled Code and Theory, the creative agency behind editorial sites for Interview, The Daily Beast, and the Los Angeles Times, as well as content-driven campaigns for brands such as Dr. Pepper and Maybelline.
An essay I wrote on Medium about how a ticket scam almost kept me from seeing one of the most meaningful rock shows of my life.
An interview with award-winning filmmaker Mike Mills, who began his career as a graphic designer. Although he did many interviews for his movie Beginners, this was the only one that addressed how design has influenced his approach to making films.
For the March/April 2013 issue I profiled illustrator Ellen Weinstein. Her insightful work for such publications as The New York Times, The Atlantic, TIME, and The Washington Post, makes ample use of vibrant color and draws on her collections of vintage photographs, postcards, and memorabilia.
This is a short piece I wrote for LEMON 5, focused on the King of Pop. I interviewed Kehinde Wiley about his portrait commission for Michael Jackson, who died before it was completed.