Sue Apfelbaum

Sue Apfelbaum

Editorial and content strategist

Sue Apfelbaum is a content strategist and editorial consultant. She is the co-author of Designing the Editorial Experience (, a book about editorial design and user experience.

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Commarts candt article

Communication Arts | Agency Profile: Code and Theory

For the 2014 Advertising Annual, I profiled Code and Theory, the creative agency behind editorial sites for Interview, The Daily Beast, and the Los Angeles Times, as well as content-driven campaigns for brands such as Dr. Pepper and Maybelline.

Screenshot 2014 05 21 10.21.22 article

Communication Arts | Profile: Connie Zhou

Connie Zhou applies a documentary approach to architectural photography and was fascinating to profile for CA's May/June 2014 issue.

Screenshot 2014 05 21 10.16.48 article

Communication Arts | Profile: Victo Ngai

I wrote about rising-star illustrator Victo Ngai for the March/April issue of Communication Arts.

Duboeuf rose article

Communication Arts | Profile: Ellen Weinstein

For the March/April 2013 issue I profiled illustrator Ellen Weinstein. Her insightful work for such publications as The New York Times, The Atlantic, TIME, and The Washington Post, makes ample use of vibrant color and draws on her collections of vintage photographs, postcards, and memorabilia.