Sue Apfelbaum

Sue Apfelbaum

Editorial and content strategist

Sue Apfelbaum is a content strategist and editorial consultant. She is the co-author of Designing the Editorial Experience (, a book about editorial design and user experience.

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The Content Strategist

The Firestorm After the "Snow Fall"

The Contently blog asked me to write an analysis of a dispute that happened when a startup used the content from the New York Times' "Snow Fall" to create a "replica" as a demo for its custom publishing tool. The copyright issues are largely contained to this particular case, but it's worth considering what is fair game on the Internet. And it's not always black or white.